Dell India today announced the launch of its initiative that aims at making students aware of the importance a personal computer in education.
'Aarambh' - a pan India initiative aimed atspearheading the use of the personal computer (PC) for education, a company statement said.
The year-long project aims to reach 1 million students and 1,00,000 teachers across 5,000 schools; and 2,00,000 parents in 75 cities across the country, it said.
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It said through Aarambh, Dell will engage with three key audiences - students, teachers and parents - in a series of activities meant to build their confidence and familiarity with using the PC.
Reiterating that the current household PC penetration in India has stagnated at anywhere between 9-10 per cent - a number that needs grass root attention, the company said Dell Aarambh aspires to represent the use of PC learning to unlock potential for young students.
The programme enables both parents andteachers to actively aid in the educational development of thechild, while using a PC and create an encompassing ecosystem and supportive background for the child.
More importantly, it aims to establish that parents and teachers, who are key influencer's in a child's formative years, can aid their overall growth by participating in the adoption of PC technology for learning, it added.