Masaba Gupta's quirky and unique prints have made her a favourite among celebrities as well as the masses.
The designer said the reason behind the popularity of her young label is that people have now become much more aware of the trends and are willing to spend on their style.
Masaba, who showcased her new collection at the Lakme Fashion Week Winter/Festive 2017 today, said the digital media has also contributed a lot in this boom in the fashion industry.
In an interview with PTI, Masaba said, "The fashion scene in India has changed immensely. People have now become more accepting towards designer wear on a day-to-day basis. The spending power has also increased. People have become far more fashionably aware of trends that are popular across the globe.
"People are open to experimenting now. They want to look a certain way and dress a certain way. They want to put effort, time and money in their looks."
The Mumbai-based designer presented the collection in collaboration with Himalayan Orchard Pure and her clothes aimed at a girl's trousseau for a destination wedding in the tropics.
The collection was also influenced by subtle Sakalava tribe face paintings, alongside the bountiful orchard gardens serving as the canvas.
"The collection is fresh and about anything that is organic and pure. We have also taken some influences from Madagascar. That is one place I have always been fascinated with. It is home to these rare flora and fauna. The colours and prints are from there," Masaba added.
Linear grass prints, abstract foliage and floral buds in fluid strokes dominated the range.
Talking about her experiment with prints, Masaba said, "The way we use prints have become signature than the prints itself. The way we pair our prints is new always. We pick up different influences on prints."
The line was centred around progressive Indian wear, featuring outfits with a contemporary and fresh take on tradition, such as flowy anarkalis with caped backs, corsets, clouded silk dresses with knots flowing through the seams and feminine bow tops paired with drop crotch dhoti's.
Intricate embroidered embellishments with tinges of gold and silver adorned the plush silks.
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