BJP president Amit Shah today told Tamil Nadu party leaders to ramp up propaganda by using technology for the coming state Assembly polls as he held a brainstorming session with top functionaries in Kerala.
The tech-savvy BJP's poll propaganda in Tamil Nadu will see more use of digital screens mounted on "van raths" besides traditional campaign by state leaders in customised 'raths'.
"Raths with digital screens will highlight the achievements of the BJP-led central government and people-friendly initiatives on the anvil," a top leader, who was privy to the meet, told PTI.
He said such raths would travel to every nook and cranny of the state and drive home the "need" to give the saffron party a chance to provide a "result-oriented, clean government with a vision," after nearly half a century of rule by Dravidian parties, DMK and AIADMK.
State leaders would tour all the 234 constituencies as part of intensification of propaganda, he said.
Top Tamil Nadu leaders including state party chief Tamilisai Soundararajan, Union Minister Pon Radhakrishnan, national secretary, H Raja, former state unit presidents, L Ganesan, and C P Radhakrishnan will lead such campaign raths, he said.
Also, as part of efforts to gear up for the polls, workers' meeting would be held across the state from the booth-level, the leader said.
Asked about alliance and his party leader Subramanian Swamy's pitch for a new "DMK-DMDK-BJP" front, he said, "The party is open to the question of alliance. We are weighing all options."
Replying to another question, he said, "We are hopeful of sealing the alliance by the end of this month."
Besides the state presidents, general secretaries of the party in the two states, Union Ministers - Prakash Javadekar, in-charge of party affairs in Tamil Nadu, J P Nadda, in-charge of Kerala, and Pon Radhakrishnan - were among those who attended the meeting at Aluva near Kochi.
As of now, the BJP is vigorously trying to rope in Vijayakanth-led DMDK though there is no strong reciprocatory signals from him.
PMK has said it would welcome BJP into its fold if it was ready to accept its leader Anbumani Ramadoss as Chief Ministerial candidate.
