WWF India today claimed that Discovery Channel has extended its support to Earth Hour 2016 by partnering with it to help create awareness on the importance of climate change and renewable resources.
"Coming together with one of the biggest environment campaigns across the globe, Discovery Channel has pledged its support to Earth Hour 2016.
"The channel is partnering with WWF-India to help raise awareness on the importance of climate change and renewable resources to inspire people to move to solar. The promotional partnership will be leveraged through Discovery's network in India spanning on-air, digital and social media platforms," said a statement issued by WWF India, a leading conservation organisation.
On the last Saturday of every March, millions of people across the globe unite in a show of support to raise awareness about climate change and observe Earth Hour. This year, Earth Hour will be observed on March 19 from 8:30 PM -9:30 PM, it said.
"Earth Hour is a global campaign by WWF that not only has massive outreach but has also led to action across the world. We believe that our association with Discovery will provide us a platform to reach more people and make them more responsible towards the planet.
"The association with the leading television network will strengthen the Earth Hour initiative to draw attention to conservation issues that we face as a planet," said Himanshu Pandey, Director, Marketing and Communication, WWF-India.
Earth Hour 2016 is calling on citizens across the country to switch off non-essential lights for the hour and go solar.
Supporting the government's pledge to move toward renewable energy, the campaign is focusing on the benefits of renewable energy for a sustainable and greener future.
Blessed with approximately 300 clear sunny days, India has a potential to harness 5,000 trillion kWh of energy per year, much more than the country's total annual energy requirement, WWF India said.
