Discovery today said it plans to showcase 100 new series across its 11 network in the last quarter of 2014 as a part of its India growth strategy.
The company said content of new series that will go on air by end of this fiscal will capture a wide-spectrum of categories ranging from adventure, survival, cuisine, travel, space, gadgets, natural history, fashion, pets, auto, engineering and reality.
Commenting on the announcement, Discovery Network Executive Vice President and General Manager - South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia Rahul Johri said: "We will continue to strengthen our leadership and make investments in content, communication and availability across all our networks and deliver an unmatched experience to millions of viewers across urban and rural India."
The multi-genre series caters to the interests, passions and demands of children, youth, women, men and families, the company added.
Discovery's current portfolio in India includes 11 channels: Discovery Channel, Animal Planet, ID, TLC, Discovery Kids, Discovery Science, Discovery Tamil, Discovery Turbo, Discovery HD World, TLC HD World and Animal Planet HD World and Discovery Channel Magazine.
