Designer Anavila Misra says women should not restrict wearing saris to just occasions like weddings or festivals and rather don them on regular basis.
On the Sustainable Fashion & Textile Day at Lakme Fashion Week Summer Resort'17 Anavila presented "What is the Sari for, in 2017'.
The designer's brand has always been about 'sustainable', 'organic', 'handwoven' and 'saris'.
Anavila says her endeavor is to keep the sari relevant through time.
"Don't brand the sari particularly to occasions like festival s and weddings. We need to change that mindset. We all have to make sari more wearable," Anavila told PTI.
Anavila is known for successfully weaving new textiles with different organic yarns in natural dyes. Her efforts for reviving traditional techniques generates employment for weavers. The designer's creativity comes with consciousness, making her the ideal brand on fashion forecasts.
"I feel we can look at the sari just as other separates in our wardrobe rather than a complete ensemble by itself. Like we would mix and match other garments, the sari pairs well with different pieces and can be worn for any occasion," she says.
Anavila finds a muse in leading actor Priyanka Bose, globally known for her meaningful work in the field of cinema.
"Priyanka's approach to her craft is with a purpose and she has created her own space in Indian and international cinema. She is an artist who makes a mark for India on a multicultural platform," Anavila says.
She has curated a unique summer look for Priyanka with separates from her collection - a leaf green linen sari with an underlayer of net. It is teamed with a white shirt blouse and a polka-dotted petticoat. The look is completed with a pair of fabric shoes.
With this presentation, Anavila hopes that more and more young women will embrace the sari as their personal expression.
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