Real Madrid fans in India can lay hands on merchandise such as apparels, gifts, electronics, novelties and toys as Dream Theatre Pvt Ltd. Bagged the licensing rights of the European football giants.
Dream Theatre, a brand management and licensing agency, today announced its partnership with Adidas to develop the licensing business of Real Madrid in the country.
"The association with Adidas to develop Real Madrid's licensing business will foster a range of products across categories such as sporting goods, apparel, gifts and novelties, toys and games, electronics, back to school, stationery, home ware, home furnishing, personal care and more," Dream Theatre said in a release.
The licensed merchandise will be available at leading chain stores, department stores and standalone outlets, along with e-commerce portals with prices ranging from Rs 250 to Rs 3000.
