Dubai's biggest 'Mega familiarisation' trip to date has been described as a "huge success" with over 440 travel operators, wedding planners, niche segment specialists and media experts from across the world, including from 16 Indian cities, attending the event.
Hosted by Dubai's Department of Tourism and Commerce Marketing (DTCM) to raise awareness of the city's offering as a destination for business events, the event from 6-9 December was attended by over 440 representatives of the travel industry partners from across the world and representatives from 16 Indian cities as well.
"This FAM trip was a huge success, we were pleased to be able to welcome and host such a large group from India, which is one of our key source markets. In fact in the first six months of 2014, India was our second top source market and saw tremendous growth," said Issam Kazim, CEO of DTCM.
Kazim said India continues to be a key focus and roadshows to the country and FAM trips such as this are a great way to ensure partners in the market remain up to date with everything going on in Dubai.
"In addition, this was a valuable exercise for our stakeholders in Dubai who through face-to-face meetings and networking sessions were able to exchange information and ideas which will prove beneficial as we further strengthen business relationships with our partners in India," he said.
