Sources say the Commission has already given instructions to poll officials and Media Certification and Monitoring Committees (MCMC) in states to keep a vigil on paid news activities of political parties and account them as expenses of their candidates.
At present there is no limit on election expenses of political parties while candidates in assembly elections have a limit of Rs 16 lakh each in Gujarat and Rs 11 lakh each in Himachal Pradesh on their poll expenditure.
"The Media Certification and Monitoring Committee at various levels created for looking at paid news activities of candidates are also keeping track of paid news indulged in by political parties," EC Director General Akshay Raut told PTI.
He said paid news practices by prospective candidates and political parties are being monitored by MCMCs even now and district electoral officers have been asked to prepare weekly paid news monitoring reports to check the spread of menace and monitor the practice behaviour for issue of notices later.
The Commission has already issued stricter guidelines for tackling 'Paid News' complaints asking MCMCs to issue notices within 96 hours of paid news incidents coming to light and also to candidates to reply to such notices within 48 hours.
The Commission has also asked the Media Certification and Monitoring Committees (MCMC) in districts and state level to decide such cases within the 48 hours of getting the replies. (More)