FMCG major Emami has entered into the light hair oils segment with the launch of '7 Oils in One'.
The pan-India roll out of the product is currently under way. The product will be available in all metros, tier I and tier II cities across the country, except in the Southern market, the company said.
Bollywood actress Yami Gautam has been roped in as the brand ambassador for the product.
Commenting on the new launch, Emami Ltd Director Priti A Sureka said: "Light hair oil is an animated territory clocking a consistent 12.8 per cent growth in an otherwise saturated Rs 8,000 crore hair oil category. Young consumers are opting for the value added propositions of light hair oils with traditional hair oils facing consumer headwinds."
"Emami 7 Oils in One aims to gain a firm foothold in the growing and yet fragmented segment of light hair oils by establishing itself as the dominant player in the next few years," she added.
The oil will be available in 50 ml and 100 ml packs, priced at Rs 28 and Rs 55, respectively. The product will also have 3 ml trial sachet options, priced at Re 1 each.
