Business conglomerate Emami group today launched its healthy edible oil brand in Bihar to expand its footprint in the state.
Emami Group Sales Strategy head Krishna Mohan and its Vice-president Debashish Bhatacharya announced introducing four brands of edible oil in Bihar at a press conference here.
They said after consolidating its position in the existing market in West Bengal, Emami Healthy & Tasty is entering Maharashtra, Delhi and NCR regions, Uttar Pradesh, Bihar, Punjab, Haryana and Odisha with its range of mustard, soyabean, sunflower and rice brand oil.
A total 150 distributors would be appointed in Bihar while the company would directly cover 30-40 outlets.
Emami Healthy & Tasty is competitively priced in a price range of Rs 90 per litre and Rs 120 per litre across its variants, they added.
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