Entertainment Network (India) Ltd, which runs FM radio station across India, has started three new more channels under a new brand 'Mirchi Love'.
The new FM channels would be in Ahmedabad, Jaipur and Surat and would start from September 5, said a statement by ENIL.
"Mirchi Love is a new brand that the Company is launching," ENIL said in a statement.
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"In each of these cities, these channels are the second channels belonging to the company. The first channels are branded Radio Mirchi. The second channels will be branded Mirchi Love," it added.
With these three launches, ENIL will be operating 44 channels across the country.
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