Online entertainment platform Eros Now today said it will be the title sponsor of Virat Kohli-led Royal Challengers Bangalore (RCB) team in the upcoming season of IPL.
"Eros Now becomes one of the first OTT player to come on board as a sponsor of a league team at IPL 2018. The collaboration is a part of the company's endeavour to build a true digital video brand with Indian users and provide the best of entertainment the country has to offer," the company said in a statement.
IPL 2018 kicks off on April 7. RCB's first match is scheduled for April 8 with the Shah Rukh Khan-owned Kolkata Knight Riders.
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