Leading tractor manufacturer Escorts Ltd today launched its new premium tractor series 'Farmtrac' with modern looks and feature in Rajasthan market.
"The tractors are not only fundamentally superior, but also deliver comfort, glamour and pride to farmers," Shenu Agrawal, Head, Knowledge Management Center, Escorts Agri Machinery said.
"We are going to redefine tractor market with the new tractors under executive range which have new looks, shape, design and several other features which are not available in tractors of other companies," he said.
Side shift gear box, super-filter technology, LED lit instrument cluster and digital reading are some of the key features of the Farmtrac Executive series tractors.
He informed that three models with different variants will be available in the market for sale, he said.
Sameer Tandon, Chief Sales and Marketing Officer, said the tractor industry in Rajasthan has been growing rapidly and the company targets to increase its market share with the new launch.
