Escorts Ltd today launched its popular tractor brand Powertrac in Uttar Pradesh.
With the launch of Euro series of the tractor, European comfort and stylish features would be available for the farmers, Head Knowledge Management Centre Escorts Shenu Agarwal and Chief Sales and Marketing officer Sameer Tondon told reporters here.
The new tractor offers increased comfort and pleasant environment for more work and earning opporunity, they said.
The ergonomically engineered hydraulic consoles, bigger and wider floor and operating area provide not only more comfort to the farmer but also keeps them safe and secure, Agarwal said while highligting features of the tractor.
Reply to a question he said that the company has 18-19 per cent share in tractor market of the state.
