Esha Media Research Ltd has entered into a pact with Clipbyte - the new video and analytic e-commerce platform of Param Digital Solutions - to facilitate media monitoring for its clients using digital tools.
"With the changing dynamics in product and service delivery led by the digital wave in the country, media monitoring space too is no exception to the rule.
"Hence, we have appointed Clipbyte as our marketing partner to help our clients track the media space using digital tools," Esha Media Research Managing Director R S Iyer said in a statement here today.
Over the past two decades, Esha Media has been delivering media monitoring services through VCD, CD, email clips to the top 100 business houses and media agencies across the country. It is now set to migrate and ride the e-commerce bandwagon in the media monitoring space through Clipbyte.
Commenting on the alliance, Pradeep Kuber, CEO of Param Digital, said, "In an era of quick transmission of information through digital modes, Clipbyte will be a one stop destination for all media monitoring needs that can be amplified rapidly using social media tools at an effectively lower cost."
Clipbyte, with its user friendly tools, will offer media agencies the options to choose their deliverables and bring in the same transformation by way of lower costs in the monitoring space that other renowned e-commerce platforms have bought in the consumer space.
Clipbyte has been formed by a group of media professionals with a view to cover broadcast, print, Internet & social media monitoring, online research and analytic.
Disclaimer: No Business Standard Journalist was involved in creation of this content
