In a bid to strengthen its non-oral care business, packaging major Essel Propack today said it has invented a laminated plastic tube 'Mystik' for packaging premium hair colorants and developers.
"Mystik presents Essel with a huge business opportunity in the non-oral care category. It is estimated that hair colorants represent a 2.5 billion tube opportunity globally.
"With several innovations in our portfolio and a variety of innovative decoration features, we are well poised to take full advantage of Mystik and offer brands a unique opportunity to upgrade their packaging, thereby business continuity option," Essel Propack Global Innovation Head M K Bannerjee said in a statement.
Essel Propack, part of the USD 2.4 billion Essel Group, has a market share of 36 per cent in volume terms globally in the oral care market.
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