In a bid to encourage rock band culture among the youth, amusement park Essel World today announced its collaboration with 'Independence Rock', the country's oldest rock music festival held every year in the city.
As part of its association, a rock band competition - 'Essel World Rock' - will be held at the Essel World premises on September 24, where spectators will be treated with original music being played by some of the fresh talents from different parts of the nation.
Calling for entries from rock bands across the country to register with their original song by September 12, Essel World said four bands will be short listed, who will perform their gigs at 'Essel World Rock'.
An Independence Rock committee, consisting of renowned musicians of the industry, will judge the contestants.
"The winner of the concert will also get an opportunity which every rock band in the country dreams for, a wild card entry to perform at the Independence Rock grand finale to be held on October 1.
"As an additional token of appreciation, Essel World will allow the winning band to perform the opening act at India's largest open-air bash at Essel World - The BigNite on December 31," Shirish Deshpande, CEO, Essel World and Water Kingdom said in a statement here today.
"Through Essel World Rock we aim to promote rock band music and present music lovers with fresh talent and original music. With the esteem judging panel, we are hopeful to bring out the best talent which will take Indian music the longest distance," he added.
Independence Rock is credited with setting the platforms for many younger bands which have gone ahead to become big names such as Parikrama, Zero, Pentagram, Motherjane. This year's finale will be judged by celebrated musicians Farhad Wadia and Shridhar.
Disclaimer: No Business Standard Journalist was involved in creation of this content
