Health and hygiene firm Eureka Forbes has roped in Bollywood actress Madhuri Dixit Nene and her husband Shriram Nene for a Rs 100 crore ad-campaign for its water purifier brand Aquaguard.
Madhuri Dixit and Nene, a doctor, will be goodwill ambassadors for Aquaguard for 5 years, Eureka Forbes said in a statement.
This would be the first time that Nene and Madhuri Dixit would be seen together in a TV commercial, it added.
Eureka Forbes has planned the campaign with an overall budget of Rs 100 crore.
