Google is already getting requests to block links that someone might find embarrassing in Europe thanks to a new, popular ruling that says the search giant has to provide this service.
Mountain View, California-based Google says it's still figuring out how to comply with the European Court of Justice's May 13 ruling, which says the company must respond to complaints about private information that turns up in searches.
Google must then decide whether the public's right to be able to find the information outweighs an individual's right to control it with preference given to the individual.
The judgement applies to all search engines operating within the European Union. But in practice that means Google, given that 90 per cent of all online searches there use Google's search engine.
