Business Standard

Eva Longoria's fashion line in trouble as stores shut down

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Press Trust of India London
Eva Longoria's fashion collaboration with The Limited has suffered a setback after bosses were forced to close their retail locations across the US.

The former "Desperate Housewives" star debuted her first collection for the American brand in July last year, and followed it up with a holiday range in November.

However, the continuation of her line has since been thrown into question after company officials shut down all 250 of its stores on Sunday, laying off 4,000 employees, reported Contactmusic.

"We're sad to say that all The Limited stores nationwide have officially closed their doors," a statement read.

"But this isn't goodbye. The styles you love are still available online - we're just a quick click away 24 hours a day."
 

The Limited is owned by private equity firm Sun Capital, and executives have blamed the "increasingly challenging environment for mall-based retail and women's apparel" for the abrupt store closures.

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First Published: Jan 12 2017 | 7:57 AM IST

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