Mirroring the global trend of fashion coming together with technology, ElektroCouture, a Berlin-based label that pioneers bespoke electronic wearable technology, will make its Indian debut at the Lakme Fashion Week.
The Lakme Fashion Week is set to start its Summer/Resort edition from March 30.
ElektroCouture will do a show for the first time in India.
Designer Manish Malhotra will open the season with an offsite show while Rohit Bal will present his collection as the Grand Finale designer.
Rohit will showcase his collection based on Lakme's style statement for the season, the 'Illuminate Look'.
A total of 90 designers are going to display their collections on the runway this season, which includes Neeta Lulla, Nikhil Thampi, Anita Dongre, Monisha Jaising, Rahul Mishra, Rajesh Pratap Singh, Masaba Gupta, Payal Singhal and Nishka Lulla.
Eleven models will make their debut at Lakme Fashion Week this time. Also seen would be international models, Azura Skye and Smita Lasrado walking the ramp.
The 'Indian Handloom and Textile Day' has been re-christened as the 'Sustainable and Indian Textile Day'.
The prestigious Gen Next show will also be a part of the week.
