Pakistanis have responded enthusiastically to the Fawad Khan-starrer 'Khoobsurat' which has garnered Rs 30 million within the first three days of its screening in the country.
Amjad Rasheed who owns the IMGC entertainment company said the response has been outstanding.
'Khoobsurat' has done extremely well compared to the other Bollywood release 'Dawaat-e-Ishq', starring Aditya Roy Kapur and Parineeti Chopra.
"No film has ever made Rs 10 million on a non-holiday weekday and this is the first time this has ever happened," he said.
He pointed out the highest grossing films in Pakistan including Sharukh Khan's 'Chennai Express', Salman Khan's 'Kick' and 'Waar' were all released on Eid holidays.
The film, which marks the Bollywood debut of popular Pakistani television star Fawad Khan, was released on 46 screens across the country.
Nadeem Mandviwalla, founder of film distributing company Mandviwalla Entertainment, said 'Khubsoorat' had not only outdone 'Dawaat-e-Ishq' but also Pakistani film 'Dukhtar'.
'Khubsoorat' had such a high demand that most of the cinema halls, multiplexes and cineplexes are running extra screenings, he said adding some theatres are running five to six shows a day.
Nadeem said the film's success could be attributed to Fawad Khan who has a star power in the country.
