Fever 104 FM, the radio arm of HT Media, has roped in Bollywood actor John Abraham as brand ambassador for its 'Voice of Change' campaign.
The campaign will solicit responses from people in various cities on what they feel about the topics that are plaguing the society today, Fever 104 FM said in a statement.
It will engage radio listeners, concerned local authorities and celebrities and the key messaging will be 'Ab Bakwaas Band, Badlaav Shuru', it added.
Under the campaign, the radio channel will also reach out to concerned authorities and ensure a definite closure to these problems, it said.
"We strongly believe in the power of radio as a medium and its ability to bring positive changes in the society. With John Abraham's clean image and philanthropist nature, the campaign could not have found a more responsible partner," HT Media Business Head (Radio & Entertainment) Harshad Jain said.
