A report on the state of women's soccer globally lauded the growth of the game while also calling for greater support for players, including better wages, as well as the need for industry labor standards.
Based on surveys of players worldwide, the report released Wednesday by the international players union FIFPro showed club salaries are generally rising.
When the top and bottom 5% are removed, average club salaries for respondents rose from about $2,350 a month in 2016 to $3,980 a month in 2018. But 3.6% said they received no salary.
The release of the report, Raising Our Game, was delayed because of the coronavirus pandemic and came almost two weeks after the players' association warned the pandemic could pose an "almost existential threat to the women's game. Some effects have already been seen.
On Tuesday, AFC Fylde's women's team was disbanded, the first team cut amid the financial fallout caused by the suspension of sporting events across Europe. Reading FC placed its women's team on the government furlough plan this week, the first team in the top-tier Women's Super League to do so.
For the report, FIFPro surveyed national team players from countries represented at the Women's World Cup in France last year and other nations: 186 players from 18 different countries responded. FIFPro also requested information and data from all 24 federations represented at the World Cup and all six FIFA confederations.
According to the report, 54% of players said their teams did not have adequate support staffs, and 61% said they did not know if their club had a defined strategy for growth for its women's team.
Women's football cannot follow in the footsteps of the men's game nor be positioned as its little sister, the report says. We must learn from the challenges and opportunities we have seen develop across the football industry and use this knowledge to help lay the foundation for a sustainable global employment market built on healthy and safe working environments, the report stated.
The women's game had been on an upward trajectory, the report noted, boosted by investment and high-profile corporate sponsorship deals with firms including Barclay's, Visa and Budweiser, as well as other factors.
However, attendance at games has not reflected that growth. Total attendance at the World Cup fell from a high of 1,353,506 in 2015 when the field was expanded from 16 to 24 teams to 1,131,312 last summer in France.
The National Women's Soccer League in the United States and the top division in France were the only major professional leagues to see a rise in attendance last year.
There have also been other success stories, like the match between Atletico Madrid and Barcelona last year that drew a women's club football record of 60,739 fans.
The television audience for premier women's events is growing. The total audience reached for the World Cup last year was 993.5 million, 1.12 billion with digital media audiences included. The audience for the final in France was up 56% over 2015. The report also pointed to new media channels fueling the visibility of the game.
However, broadcasting rights for women's games are often sold in tandem with men's matches, making it difficult to determine the value of the women's game as its own product.
Disclaimer: No Business Standard Journalist was involved in creation of this content
