Business Standard

Fifty shades of Grey inspires lingerie line

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Press Trust of India London
A British firm has taken inspiration from erotic novel Fifty Shades of Grey to launch a line of lingerie inspired by the bestseller.

The product lines for men and women will include boxers, camisoles, baby doll sets and lace button-up briefs, reported Independent online.

The collection, by BlueBella, is the latest in a rapidly increasing multimillion-pound collection of merchandise which includes greeting cards, T-shirts, iPad covers and bathroom fixtures.

A classical music album, released by EMI, featured 15 pieces of music referenced during the steamy, S&M-tinged encounters between the novel's protagonists Anastasia and Christian Grey.

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First Published: Aug 12 2013 | 2:36 PM IST

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