The first trailer for the fifth installment of the "Bourne" movie series will be screened during Super Bowl, the annual championship game of the National Football League.
The Super Bowl, though not a movie event, has become a popular spot to land movie trailers, reported Ace Showbiz.
It's Eric Van Lustbader, the author who took over the "Bourne" book series after Robert Ludlum passed away, who broke the news.
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In addition to screening the first trailer, Universal Pictures will reveal the official title of the fifth installment of the "Bourne" movie series.
Matt Damon returns to reprise the titular character and Paul Greengrass is back to direct. "Bourne 5" is due to arrive in North America on July 29.
Other movies taking part in the sports event telecast are "The Jungle Book", "Captain America: Civil War", "Zootopia", "Alice Through the Looking Glass", "Finding Dory", "Rogue One", "X-Men: Apocalypse", "Independence Day: Resurgence" and "Deadpool".