Ford Motor Co. Says it will introduce its high-end Lincoln brand to China later this year with plans to open eight dealerships in seven cities.
Lincoln is a late comer to China's luxury car market but Robert Parker, president of Lincoln China, said today the brand is being introduced here after much deliberation and research.
He says Lincoln will bring to China models that have padded backseats because of China's higher expectations for backseat comfort and a custom fragrance pleasing to Chinese noses.
Parker says he believes there is strong interest in Lincoln among Chinese luxury car consumers and that the company aims to open 60 dealerships in 50 Chinese cities by 2016.
