While ongoing Delhi Book Fair seems to be a place for visitors to get hold of rare books, stationery is also drawing enthusiasts with a new and exciting range.
With quirky fountain pens that plays music and those made from aircraft metal besides a variety of office supplies, writing implements, paper, greeting cards, glue, pencil cases- the fair is a stationary lovers delight.
"Not that I complain, but I was not expecting such detailed stationery exhibition out here. I missed out on certain books and ended up spending more on stationery products," said Bhanu, a class 10 student.
Having top-of-the-line brands like William pen, Cross, Rorito, Linc, Stic, Camlin; the fair covers both budgeted as well as high-end options.
Pitching to the conventional products users of pens, diaries or calenders, it also takes in account the customers of out-of the box products like multi - purpose book markers, paper lanterns or handmade scrap books.
"We offer all kinds of handmade stationery products - from diaries and book markers to art products. It is loved by people of all ages. And quality is what we always vouch for," Jyoti from Paper Theatre selling stationery and craft items said.
Visitors have expressed surprise at the variety and new inventions up for display.
"Premium pens are more than pens. They are an accessory adding to an individual's personality. So far I am mighty impressed with the response we are getting," said Himanshu, Pennrite's Director that sells brands like Lamy, Laban, Twsbi, Platinum and others under its banner.
With pens ranging from Rs 350 to as high as Rs 40,000, a premier brand like William Pen is not worried about how it will be received by the visitors in a mass public exhibition like this.
"People know the brand value of William Pen. Our motive of having a stall here is to tell people about our new range of products.
"Surprisingly a 12-year-old boy who visited our stall yesterday knew more about our product than me. This is what gives us confidence," said Manoj from William Pen.
Turning out to be a great find for any stationery fiend, the 22nd edition of Delhi book fair has a lot to thank to the Indian Trade Promotion Organization (ITPO).
"ITPO came up with this world stationery expo and Delhi book fair. So we lapped up the offer and became part of both these fairs," Chandrashekhar Ojha from Camlin India limited said.
Disclaimer: No Business Standard Journalist was involved in creation of this content
