Japanese photography and imaging major Fujifilm is looking at seizing opportunities in the fast growing mirrorless camera segment and aims to grab around one-third market share in the next four years, a top company official said.
Fujifilm is focusing on mid range and high-end cameras in the mirrorless segment.
Strengthening its X Series mirrorless range of the mirrorless camera, Fujifilm Wednesday introduced X-T3 priced at Rs 1.17 lakh and Rs 1.49 lakh with 18-55 mm lens targeting the professional and photo enthusiasts.
"Last year, we had closed Rs 1,110 crore as revenue and we are estimating a double digit growth this year. The major growth is expected higher on digital cameras, Instax, printing business and medical," Fujifilm India Managing Director Haruto Iwata said.
Besides, Fujifilm India expects to continue growth on the back of good performance in the sectors such as photo imaging, medical products, graphic arts, recording media and industrial products, in which it operates here.
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"This financial year, we would reach around 15 per cent and more, and within 3 or 4 years, we aim to get 30 per cent of the mirrorless category. This is our target," he told PTI.
Fujifilm entered into the mirrorless camera segment in India last year only, he said adding, "Currently, our market share is very small in India, around 10 per cent."
"We are now rapidly increasing and gaining market share in the segment here," Iwata said.
Globally, last year mirroless camera was around 38 per cent and 62 per cent in D-SLR and in India it is still below 10 per cent and over 90 per cent is D-SLR, he said, adding, "India would follow this global trend" as all leading camera makers are now focusing on mirrorless segment here.
He further added, "In four or five years, India market would also change and mirrorless would exceed the D-SLR."
According to Iwata, the Indian market is little different from other global markets as here weeding photography leads the segment.
However, this is gradually changing as rise in disposable income and now more people are purchasing cameras and enjoying photography as habit, he added.
The company expects to continue double digit growth in the Indian market.
Fujifilm India is a wholly-owned subsidiary of FUJIFILM Holdings Corporation, Tokyo.
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