Retail major Future Group today entered into a joint venture partnership with UK-based Tesco owned customer data analysis firm dunnhumby to enhance its relationship with shoppers.
As part of the partnership, the details of which have not been disclosed, dunnhumby will leverage on consumer data generated from Future Group's network and work closely with the retailer and its suppliers to more effectively segment and engage with its customers, the group said in a statement.
Commenting on the partnership, Future Group CEO Kishore Biyani said: "Working with dunnhumby is part of our strategy to bring technology and data at the heart of our business operations and create shopping experiences of the future, today."
He further said: "The ability to understand complete spending patterns provides us with great opportunity to grow the lifetime value of our customers, by being more relevant and providing value to them."
Dunnhumby operates similar joint venture partnerships with retailers across the globe including the Kroger Co. In the US, Metro in Canada, Gruppo Pam in Italy, and Coop in Norway.
Future Group attracts over 30 crore customers at stores located in 102 cities and 40 rural locations across the country, it added.
