Tourism industry should see a boost this tourist season as Jammu and Kashmir government has been working on a comprehensive development road-map to rejuvenate the industry in the state, a J&K minister has said.
The state government is working on a comprehensive development road-map to rejuvenate tourist activities in conventional areas and also develop new areas, J&K Tourism Minister G A Mir said here last evening.
"All stakeholders should be prepared for a booming next tourist season-2014," Mir said while speaking at an interactive session participated by representatives of tour and travel operators, hotel associations among others.
The minister said strenuous efforts are being made to promote the tourism potential of Jammu.
Besides upgrading of tourism-related infrastructure, Mir said heritage and adventure tourism is being explored.
On plans for famous shrine of Mata Vaishno Devi, he said that the government endeavours to increase the length of stay for pilgrims and for this necessary infrastructure is being upgraded at several places.
Mir said it has become even more important to make the state as the choicest tourist destination since foreign countries like Germany have lifted negative travel advisories against Jammu & Kashmir.
The minister also said that every possible assistance to the private sector will be extended in upgrading existing infrastructure and in offering excellent tourism services.
