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Germany woos young India

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Press Trust of India New Delhi
In a bid to woo young Indian tourists, Germany is promoting its various destinations and providing the youths a broad spectrum of leisure activities.

A new marketing theme - 'Germany for young people' - highlights the country as a destination for all seasons, especially having an array of experiences for the young in 2013, German National Tourist Office (GNTO) sales and marketing director (India) Romit Theophilus said here.

He said GNTO has decided to invest half-a-million Euros on the promotions by launching various events and promotions.

"We have registered a growth of 55 per cent in traffic to Germany from India for the period 2007-2012. Our latest 2013 campaign 'Youth Hotspots in Germany-share the moment' is centred around broad spectrum of activities targeting the young," Theophilus said.

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First Published: Mar 21 2013 | 6:30 PM IST

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