Web services firm GoDaddy today slashed rates of its automatic website building software by up to 75 per cent to tap small and medium businesses in India.
"GoDaddy is committed in its focus to educate small business owners about the power of the internet and what it can do for their business.
"The new website builder tool that we are introducing at low price point will focus on website making from mobile phones," GoDaddy International Executive Vice President Andrew Low Ah Kee said here.
The website builder tool will be free for first month for all categories -- personal, business, business plus and online store.
Thereafter, the website builder tool for personal websites will cost Rs 99 per month instead of Rs 389.
Similarly, GoDaddy has cut monthly usage rate of website builder for business category to Rs 479 from Rs 639, for business plus to Rs 679 from Rs 999 and online store to Rs 999 from Rs 1,499.
The tool provides ready-made templates to make websites.
"There is no limit on storage but we will see that the storage is not misused by anyone," Andrew said.
He said GoDaddy website making tool supports Hindi, Tamil and Marathi languages and the company is evaluating expanding its local language support.
"The new campaign picks on the insight of small business
owners using traditional means to promote their business. Often, these traditional ways of marketing are limited in the impact they make and that's what we showcase in the TV commercials.
The campaign reinforces that with a strong digital presence, small business owners have an opportunity to be more visible and potentially grow their business," said Nidhi Hola, Senior Director - Marketing, GoDaddy India.
GoDaddy aims to promote and raise awareness on the adoption of websites by India's 51 million strong small-to-medium businesses as a strategic platform for growth. Tying the Campaign with easy-to-use, affordable, enterprise-grade technology solutions, GoDaddy is expanding its product portfolio with the launch of the new Website Builder to help small business owners and entrepreneurs easily setup professional looking websites by helping to eliminate barriers like the need for technical skills to build their online presence.
"GoDaddy is committed in its focus to educate small
business owners about the power of the internet and what it can do for their business. Our easy-to-use, affordable solutions can help small businesses and entrepreneurs get started creating a digital presence for their venture," said Andrew Low Ah Kee, Executive Vice-President, GoDaddy International.
About GoDaddy
GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With more than 14.5 million customers worldwide and more than 63 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit www.GoDaddy.Com.
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