The strong momentum in gold continued for the third day today with the metal regaining the crucial Rs 27,000 per 10 gm mark at the domestic bullion market here.
The precious metal went up on aggressive stockists as well as speculative demand driven by bullish overseas sentiment.
The metal has gone up by a whopping Rs 810 per 10 grams on the back of ongoing wedding season and investment buying amid sliding rupee valuations.
In contrast, industrial metal moved down owing to poor industrial buying support.
Standard gold of 99.5 per cent purity jumped by Rs 285 to finish at Rs 27,200 per 10 gm from Thursday's closing level of Rs 26,915.
Pure gold of 99.9 per cent purity also rallied by a similar margin to end at Rs 27,345 per 10 gm from Rs 27,060.
Silver ready (.999 fineness), however fell by Rs 60 to settle at Rs 45,220 per kg from Rs 45,280 yesterday.
Globally, the yellow metal climbed to a two-week high and close above the USD 1,400 an ounce level after weak US macro economic data and unexpected rise in weekly jobs data eased near term uncertainty over Fed's bullion-friendly bond buying program.
Gold for August delivery rose USD 6.90 to settle at USD 1,418.90 an ounce on the Comex division of NYMEX late yesterday and silver for July contract added 7 cents to USD 22.76 an ounce.
