Google has brought its Google Play Music subscription service to India at an introductory price of Rs 89 and will compete with the likes of Apple Music, Saavn Pro and Wynk.
Available across Android, iOS and the web in India, Google Play Music allows users to stream music, download hits and even listen to them offline.
It has a catalogue of over 40 million local and international hits.
As part of the introductory offer, the service will be available for Rs 89 per month for those signing up within the first 45 days, Google India said in a statement.
"With Google Play Music subscription, Indian subscribers can listen to their favourite music across a variety of languages, including Hindi, English, Tamil and more," Google Play Music Lead Product Manager Elias Roman said.
He added that context and machine learning is used to make the experience deeply personalised.
These technologies help in recommending music based on each listener's preference, place and activity.
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