Sources said ASCI had in the past recommended in more than one case that advertisements who content is not found fit for general viewing could be shifted to the time slot of 11 pm to 6 am.
Official sources said in three cases where ASCI was hearing content-related advertisements of products Fast Track Deo, Wild Stone Deo and Tata Docomo, it had recommended a late night time slot.
While ASCI has not upheld the complaints in case of certain advertisements, it has recommended that these should be shown outside family viewing hours--that is from 11 pm to 6 am, a senior official said.
This particular recommendation of ASCI is under consideration of the government, the official added.
Advertising Standards Council of India (ASCI) is the self-regulatory organization set up by the advertising industry which is also supported by the government.
ASCI
