With an eye on the next general elections, the government is set to announce the next phase of its high profile 'Bharat Nirman' multi-media campaign tomorrow.
The campaign, which is being handled by the Information and Broadcasting ministry, will have several audio visual clips to showcase the schemes of the UPA government.
The ministry has titled the campaign - Glimpses of India story.
Officials said that one of the focus areas of the latest campaign this time is to increase the reach of the campaign on the social media and as well as the regional press and electronic media.
The I&B ministry officials said that a detailed plan had been chalked out for the roll out of the campaign.
The government has involved noted film-maker Pradip Sircar of 'Parineeti' fame to shoot the audio visual clips for the campaign.
Among the UPA government schemes that are being highlighted include Direct Benefits Transfer Scheme, Land Acquisition Bill, Safety of Women, Equal Opportunities for Minorities among others.
