Gujarat State Handloom & Handicraft Development Corporation Ltd (GSHHDCL) has signed an agreement with e-commerce shopping portal eBay to expand sales of products in domestic market as well as overseas.
The announcement was made by state Finance and Cottage Industries minister Saurabh Patel here today.
GSHHDCL with a pan-India network of 23 emporia sells handicrafts products made by artisans of Gujarat under brand name 'Garvi Gurjari'.
"Collaborating with eBay, handicraft items will be in reach of more than 150 million customers of eBay across 203 countries. Online presence of 'Garvi Gurjari' products is expected to boost sales and ultimately benefit artisans," Patel said.
State government will also organise its first ever buyer-seller meet to boost sales and exports of handicrafts, he added.
The international buyer-seller meet for handloom and handicraft products 'Gurjari-2015' will be organised by department of Cottage and Rural Industries from February 27 to March 1 at Ahmedabad.
"We have invited buyers and dealers from various countries to participate in the event where they will get an opportunity to hold B2B meetings with our artisans, designers, institutes and officials. It will ultimately result in partnerships and open up of new markets for our products," he added.
