Haier, a renowned home appliances and consumer electronics brands, today announced a strategic partnership with the NorthEast United Football Club for the ongoing inaugural Indian Super League.
The announcement comes just days after the team won its first match of the tournament.
The NorthEast United FC from Guwahati, which is co-owned by actor John Abraham, have received tremendous response with spectators cheering the team during its matches.
As part of the partnership, the team will be wearing the new jersey which features Haier's logo on the front in its capacity of being the official sponsor of the team.
Haier will also gain significant brand exposure around the ground through in-stadium promotional methods such as Perimeter electronic board branding, Stadium Electronic board static branding etc..
Commenting on the partnership, Eric Braganza, President, Haier Appliances (India) said, "We are delighted to be a part of such exciting times where we have an opportunity to be a part of the journey of taking a wonderful sport like football to the masses.
"This partnership allows Haier to conjoin the synergy of being a young and sporty brand with the aggression of a sport like football. We are ecstatic that we can now connect with our audience at a more personal level and enjoy the spirit of football together."
Abraham said, "I am very happy with Haier coming on board to support the NEUFC club in our inaugural year. Our team is built on certain elements that are coherent to the brand's ethos, which makes it a perfect fit. It is good to know that the association with football is strategic; keeping in mind the potential growth of the sport in the country."
To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint marketing initiatives to engage with their respective fans and consumers across India.
In order to celebrate this association, Haier plans a contest on social media where participants stand a chance of winning Haier products personally autographed by the NorthEast United FC players.
