Havas Media Group has bagged the integrated media mandate of holiday information portal HolidayIQ.Com in a multi-agency pitch.
The duties will include traditional, digital and mobile solutions. The estimated size of the account is above Rs 30 crore, the company said in a statement today.
"The recommendations from Havas Media had a good balance of data and content. Their deep understanding of the category and their thought leadership made them win this mandate," HolidayIQ.Com Chief Marketing Officer Diptakirti Chaudhuri said.
The win comes on the back of Havas winning the integrated media business of jewellery portal BlueStone.Com, at an estimated business of over Rs 35 crore.
Both these businesses will be handled out of the Havas Media Bangalore office. Havas Media Bangalore also handles the media duties of Quikr, which is their lead account in the market.
"We are glad that our focused efforts and strategy towards acquiring the integrated media mandates of new age businesses is paying off. Our compelling value proposition is a clear winner in the market. We look forward to a great association," Havas Media Group India Managing Director Mohit Joshi said.
