Luxury brand for pet products Heads Up For Tails (HUFT) today said it has raised USD 2 million (about Rs 13.5 crore) from a group of HNIs.
The funds from the pre-series A round will be invested in technology advancement and expanding footprints in the country and overseas, both through the online as well as the offline medium, HUFT said in a statement.
Currently with more than 1 lakh active customers, HUFT offers its own range of organic grooming products like shampoos, conditioners, dry bath shampoo as well as human grade treats for pets along with a range of designer collars, leashes and accessories.
"We look forward to using it (funds) to further enhance the end-user experience by investing in technology. Our mission is to be the ultimate shopping destination for pet parents in India and worldwide and offer unmatched lifestyle experience to their furry companions," HUFT founder and CEO Rashi SanonNarang said.
Apart from India, the brand is presently operating in Singapore and the US and plans to open up other international channels soon.
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