International Hockey Federation (FIH) today announced that Hero MotoCorp Limited will be the title sponsor of the 2015 men's Hockey World League Final to be held in Raipur in November-December.
The November 27-December 6 event will be known as Hero Hockey World League Final, the FIH said in a release.
The sponsorship sees Hero continue their ongoing support for hockey and the FIH. Hero has provided the title sponsorship for numerous FIH flagship events, including the men's Hero Honda Hockey World Cup 2010, Hero Hockey Junior World Cup 2013 and the inaugural men's Hero Hockey World League Final 2014, which were all held here.
They were also title sponsor of the men's Hero Champions Trophy in Bhubaneswar last year.
Speaking of this agreement, Hero Chairman, Managing Director and CEO Pawan Munjal expressed his delight at the partnership.
"The Hero Hockey World League Final 2015 is yet again going to bring world-class hockey to the country. This will give an opportunity for all the top teams including Australia, Germany, Netherlands, Great Britain, Belgium, Argentina, Canada and India to sharpen their skills before they head into the Rio Olympics next year," he said.
"As a keen supporter of our national game, I am also quite happy to see the event being held at Raipur in the state of Chhattisgarh, because this will give a golden opportunity for hockey fans there to see top class action up close for the first time. This move will certainly go a long way in further popularizing the game in the country."
FIH President Leandro Negre was also pleased to confirm the partnership.
"We are delighted to welcome Hero on-board as title sponsor of the Hero Hockey World League Final in Raipur, India. Given the ongoing commitment that Hero has made to hockey both in India and around the world over the years, it is a natural fit for them to partner with FIH for the 2015 men's Hero Hockey World Hockey League Final being held in India. Hero is a true champion of hockey," Negre said.
