Business Standard

Hero Electric launches 'Photon' scooter priced at Rs 54,110

Company is targeting various customer segments including working women and senior citizens

Press Trust of India New Delhi
Two-wheeler maker Hero Electric today launched a new scooter model -- Photon -- across major metro cities at a price of Rs 54,110 (ex-showroom Delhi).

"We are confident that the new Hero Electric High Speed Photon will further augment our growth in the electric vehicle segment," Hero Electric CEO Sohinder Gill said in a statement.

The company claimed that the electric scooter received positive feedbacks during test marketing in select markets. The scooter was unveiled earlier this year.

This product is the result of strong in-house development and years of research, the company said.

The company is targeting various customer segments including working women and senior citizens, it said.

The scooter comes with various features including front telescopic suspension, anti-theft alarm and aerodynamic style. Unlike a few other models in its class, the Photon requires its rider to have a license and complete registration for the two wheeler.

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First Published: Aug 13 2014 | 4:10 PM IST

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