India's two-wheeler manufacturing major Hero MotoCorp Ltd will be the title sponsor of the men's Hockey Champions Trophy 2016 which will be held in London from June 10-17.
The International Hockey Federation (FIH) today confirmed that Hero MotoCorp Ltd. Will be the title sponsor of the prestigious tournament. The event will be called the 'Hero Hockey Champions Trophy 2016'.
In addition to title sponsorship of the event, Hero, the world's largest manufacturer of motorcycles and scooters, will also be a FIH lead partner of the women's Hockey Champions Trophy taking place immediately afterwards, between June 18-26 in the same venue.
This is the latest agreement between Hero and FIH as part of the Hockey Revolution's major initiative aimed at securing commercial partners who share the 10-year strategy's vision -- to make hockey a global game that inspires the next generation.
Speaking of this partnership, Hero MotoCorp Chairman, Managing Director and CEO, Pawan Munjal, said: "Hockey continues to be among the most popular sports in various parts of the world, and Hero has been a constant partner of FIH in hosting marquee hockey events across the globe.
"Our title sponsorship of the Hero Hockey Champions Trophy 2016 is also in keeping with the increasing global footprint of Brand Hero, which is now present in 30 countries across Asia, Africa and South and Central America," he said in a release.
FIH President Leandro Negre was also pleased to confirm the new agreement.
He said: "We are delighted to continue our long-standing, positive relationship with Hero. As one of the world's leading brands, partnering with one of India's most successful businesses once again is great for our sport. We will be doing all that we can to ensure their investment continues to develop the sport of hockey globally.
