Renowned two-wheeler manufacturer Hero MotoCorp Ltd was today named as the title sponsor of the much-anticipated Indian Super League -- the first-of-its-kind franchise-based football league in the country.
Hero has signed a three-year deal with ISL. With this sponsorship, the much-awaited new football league, promoted by IMG-Reliance and Star India, will be called the 'Hero Indian Super League'.
Speaking on its association with ISL, Pawan Munjal, Managing Director and Chief Executive Officer of Hero MotoCorp Ltd, said: "Football is not just the world's most popular game, it has today become a phenomenon sweeping across continents.
"I witnessed this myself while moving from one Brazilian city to another to watch the games at the recent World Cup. Like every other part of the world, India is also in the grip of this magic called football as millions of youngsters across the country are taking to the game with enthusiasm," he said.
"The Indian Super League, therefore, is a timely initiative, and we are delighted to be partners in this journey for the common goal of promoting football in the country. As the title sponsor of the league, we are happy to being catalysts in bringing in much-needed professionalism and promote the game at the grass roots level to help identify and promote local talent," Munjal added.
