HFL to enter into JV with an European dairy firm

City-based Heritage Foods Limited (HFL) today said it is in the process of entering into a Joint Venture (JV) with an European dairy firm for manufacturing and marketing yogurt in India.

Brahmani Nara, Executive Director, Heritage Foods also said the company aims to achieve USD one billion in the next five years from now. Heritage clocked Rs 2380 crore revenue in FY 16. This year results are yet to be announced.

"Being the leading player in curd segment, the company is going to launch varied products in Yogurt market, by tying up with its international partner. In continuation to this, the company is going to launch new products very soon in beverages segment. This will further strengthen the current large portfolio of value added products.
 

The negotiations are in the final stage with an European company and will be finalised in a month," Brahmani told reporters here when asked about the road map for achieving Rs 6000 crore (USD 1 billion) target in next five years.

The company (Heritage) with footprints in 15 states has plans to enter newer markets soon. It also has plans to set up five milk processing units across the country with an investment outlay of Rs 150 crore, she further said.

HFL currently handles 14 lakh litres of milk per day.

"Staying true to the company's mission to reach Rs 6000 crore or USD one billion in revenues by 2022, the company along with its core business vertical of milk also aims to further enhance the contribution of value-added products from current 24 per cent to 40 per cent in the next five years.

Heritage had already made inroads into western markets like Pune and Mumbai besides Northern market. The management is confident of achieving these numbers by both organic and inorganic growth," she said.

As a part of inorganic expansion, the company had recently acquired dairy business of Reliance Retail making Heritage Foods a pan India player.

Heritage Foods--a company promoted by the family members of Andhra Pradesh Chief Minister N Chandrababu Naidu-- manufactures and markets a full line of dairy products including fresh milk, curd, butter milk, lassi, ice-cream, paneer, butter, ghee, milk powder, flavoured milk, milk sweets and UHT milk and dairy whitener.