Amidst dramatic scenes when a family of an RTI activist from Raigarh in Chhattisgarh shouted slogans against him, JSPL Chairman and Congress MP Naveen Jindal said the Zee executives demanded Rs 20 crore for four years.
They later raised the demand to Rs 100 crore for not broadcasting stories against the company in relation to allocation of coal blocks, he claimed.
JSPL is one of the companies named in the CAG report as one of the beneficiaries of the coal block allocation without auction.
The channel hit back at Jindal by carrying the views of Zee News head Sudhir Chaudhary and Zee Business head Samir Ahluwalia who claimed that JSPL was afraid of the "expose" done by it of its involvement in the coal block scam.
The two Zee executives were named by Jindal as demanding money and meeting JSPL officials. MORE MSS AMA RR PC VSC
