The ICC has announced an exciting new partnership with a well-known and celebrated luxury watch brand Hublot, making it the official timekeeper for next year's 50-over World Cup.
The partnership was announced at simultaneous events here and in Sydney.
The event here was attended by Hublot Champion ambassador Harbhajan Singh and International Cricket Council Chief Executive David Richardson, while in Sydney, Australia captain Michael Clarke was also announced as a brand ambassador.
Hublot's partnership is its first foray into cricket, having enjoyed fruitful and long-standing partnerships in a number of other sports.
As a part of the partnership with the ICC Cricket World Cup 2015, a specially-themed, limited edition, Classic Fusion Chrono Cricket watch will be available for fans to purchase.
"As anticipation builds for the ICC Cricket World Cup 2015, the ICC is delighted to announce this new and exciting partnership with Hublot, a Swiss watchmaking brand, as the official timekeeper.
"Hublot has a strong reputation worldwide and we are delighted to welcome this luxury brand to our suite of commercial partners. We look forward to working together over the coming months," Richardson said.
Ricardo Guadalupe, CEO of Hublot, remarked: "Hublot has once again proven itself as the first, unique, and different luxury brand to enter cricket. This incredible sport will round off our worldwide marketing presence, and help drive our development in countries with high commercial potential.
"I am delighted with this great collaboration that awaits us, and am very proud that the ICC has chosen Hublot as its partner.
