Maroon 5 rocker Adam Levine may have been designing apparels for long but he considers himself anti-fashion.
The 34-year-old singer launched his own fashion line, 222, in August 2010 by entering into a long-term partnership with Sears Holdings, reported People magazine.
"In a way I'm not into fashion. What I'm trying to do is something that in a lot of ways is the anti-fashion line, and not necessarily based on momentary trends," Levine said.
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"I saw somebody wearing one of my T-shirts at The Voice. All of a sudden I see this graphic t-shirt that this guy's wearing and he's really into it and he was kind of giving me a thumbs up. I was just really proud," he added.